E4 audience research

The "E" stands for entertainment, and the channel is mainly aimed at the age group of 15- 35. Programming includes US imports such as friends, veronica mars, desperate housewives, glee, how i met your mother, and scrubs. As well as british shows such as misfits, skins and shameless.


When people flick over onto E4 they expect to be made to laugh, and I hope that my Esting can do this :) 

Existing Products

I like the purple monster idea, and think that the most successful E4 stings have a character in that the audience can relate to. The simplicity of the character is typical of E4, and perfect for the audience. A lot of the ashows that are aired on E4 are very comedic, even ones with a serious undertone always have a few jokes. So this character is perfect for an E4Sting. 

this was one of the prize winning stings, it works well because of all of the detail it included, and the weird, oddness of the animation that links to the kind of label/rep that E4 have earned for themselves.

this was my favourite Esting from all of the hundreds and thousands of entries. I prefer the stop motion animation as I think that it enables someone with very little experience in animation to actually have a chance at winning this competition. It inspired me the most because it was very professional, and had a great plot with it.This one worked well because of the huge emphasis on the the E4 logo, with it moving around the screne the attention was all on the logo, portraying the whole point of an E sting.

Brief

Guess what peoples, we’re doing that there E STINGS competition again – and as ever we want you to chuck us your funnest, funniest, weirdyest, mischievous-est, cool-est, dumbest, cleverest, randomest, most nonsensical-est telly stuff that you got.
We want you to take our logo and create an original brand sting that smacks of E4 attitude and can be played out on our E4 telly-channel – and we’re even giving out prizes for our favourites.
It can be live action, it can be animated, it can be 2D, 3D, 4D. It can be hi-fi, lo-fi, big-budget or no-budget. Simply download the E4 logo and a soundbed your choice and get going. The only rules we are cruelly forcing upon you are thusly –

1. (a) We can't show anything explicit or violent in the daytime, but we might be able to after the watershed as long as it’s broadcastable. So - within reason - your idea can be quite naughty / irreverent / provocative etc. Use your common sense though, anything too grim or sexually explicit won't get shown at all.
   
   
2. (b) It HAS to be EXACTLY 10 seconds long. If it’s not 10 seconds long IT WILL NOT BE CONSIDERED BY THE JUDGES. Sorry, but we’re feeling a bit strict this year. To make things easier we’re providing you with a choice of 10 second audio beds which you are welcome to use in your E Sting (but feel free to use something of your own if you prefer!)
   
   
3. (c) It HAS to have the E4 logo in it... But you probably knew that. (Preferably integrated into the idea rather than simply slapped on top of your piece at the end).